Yellow pages print directories have been a highly successful business since the 1920s. That business is shrinking rapidly.
The superpages yellow pages directory shrunk 48% in equivalent listing size from the Northern Virginia East 2009-2010 edition to the 2011-2012 edition.
After 33% shrinkage in yellow pages in the yellow book telephone number advertising directory from 2009 to 2010, the 2011 yellow book surprisingly is the same size as the 2010 yellow book. Here are the statistics for 2009-2011 yellow book size comparisons. The 2011 yellow books showed up at my apartment building entryway on December […]
Yellowbook, a Yellow Pages telephone directory, is now being offered in Arlington, Virginia, through on-street print distribution boxes. The boxes offer the 2010 yellowbook that was distributed to area apartments about nine months ago. At least in one apartment complex, most of those books were not picked up. The books in the boxes weigh 3.1 […]
Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory. Many persons not interested in receiving a print directory probably don’t bother to opt out. The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An […]
New advertising world: 418 pounds of yellow pages directories were dropped at my apartment complex, not picked up, and then carted away.
The once lucrative yellow pages print directory business is shrinking quickly in Northern Virginia. Some simple measurements and calculations indicate that the 2010 yellowbook yellow pages listing and advertising volume has shrunk more than 33% over the past year. The shrinkage this year seems to have been designed to be less obvious than the shrinkage […]
Yellow Pages are now available at my local CVS just outside Washington, DC. In my apartment building, few residents bother to pick up the Yellow Pages that are dropped in the lobby. CVS seems an even less propitious place to distribute Yellow Pages. After all, a Yellow Pages book is relatively bulky. A shopper at […]
With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels. U.S. businesses with less than $1 million business receipts had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a […]
Those who ponder the value of thick yellow books thrown in front of their doors should recognize that the Yellow Pages have been a great business. Judge Harold Greene’s Consent Decree (1982) that broke up AT&T noted, “All parties concede that the Yellow Pages currently earn supra-competitive profits.” In the divestiture of AT&T, Judge Greene […]