the moment you need yellow pages

Yellowbook, a Yellow Pages telephone directory, is now being offered in Arlington, Virginia, through on-street print distribution boxes.    The boxes offer the 2010 yellowbook that was distributed to area apartments about nine months ago.  At least in one apartment complex, most of those books were not picked up.  The books in the boxes weigh 3.1 … Continue reading the moment you need yellow pages

opt-in for Yellow Pages print directory distribution?

Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory.  Many persons not interested in receiving a print directory probably don’t bother to opt out.   The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An … Continue reading opt-in for Yellow Pages print directory distribution?

print yellow pages rapidly shrinking

The once lucrative yellow pages print directory business is shrinking quickly in Northern Virginia.   Some simple measurements and calculations indicate that the 2010 yellowbook yellow pages listing  and advertising volume has shrunk more than 33% over the past year. The shrinkage this year seems to have been designed to be less obvious than the shrinkage … Continue reading print yellow pages rapidly shrinking

small-business advertising is big

With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels.  U.S. businesses with less than $1 million business receipts  had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion.   Meeting the advertising needs of small businesses is a … Continue reading small-business advertising is big