superpages yellow pages shrink 48%
The superpages yellow pages directory shrunk 48% in equivalent listing size from the Northern Virginia East 2009-2010 edition to the 2011-2012 edition.
Tagged: Yellow Pages
yellow book maintains size, 2010 to 2011
After 33% shrinkage in yellow pages in the yellow book telephone number advertising directory from 2009 to 2010, the 2011 yellow book surprisingly is the same size as the 2010 yellow book. Here are the statistics for 2009-2011 yellow book size comparisons. The 2011 yellow books showed up at my apartment building entryway on December [...]
Tagged: advertising, Yellow Pages
the moment you need yellow pages
Yellowbook, a Yellow Pages telephone directory, is now being offered in Arlington, Virginia, through on-street print distribution boxes. The boxes offer the 2010 yellowbook that was distributed to area apartments about nine months ago. At least in one apartment complex, most of those books were not picked up. The books in the boxes weigh 3.1 [...]
Tagged: Yellow Pages
opt-in for Yellow Pages print directory distribution?
Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory. Many persons not interested in receiving a print directory probably don’t bother to opt out. The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An [...]
Tagged: advertising, Yellow Pages
yellow pages print directory distribution
The traditional mass distribution of yellow pages print directories isn’t effective where I live. In my 148-unit apartment complex, stacks of new yellowbooks were recently placed outside entryways during the day on Thursday. About 7pm that evening, 146 yellowbooks remained. The next evening, 139 remained. The following Tuesday morning, 134 books remained. Later [...]
Tagged: Yellow Pages
print yellow pages rapidly shrinking
The once lucrative yellow pages print directory business is shrinking quickly in Northern Virginia. Some simple measurements and calculations indicate that the 2010 yellowbook yellow pages listing and advertising volume has shrunk more than 33% over the past year. The shrinkage this year seems to have been designed to be less obvious than the shrinkage [...]
Tagged: Yellow Pages
desperate times for traditional Yellow Pages
Yellow Pages are now available at my local CVS just outside Washington, DC. In my apartment building, few residents bother to pick up the Yellow Pages that are dropped in the lobby. CVS seems an even less propitious place to distribute Yellow Pages. After all, a Yellow Pages book is relatively bulky. A shopper at [...]
Tagged: Yellow Pages
small-business advertising is big
With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels. U.S. businesses with less than $1 million business receipts had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a [...]
Tagged: advertising, Yellow Pages
the Internet's challenge to Yellow Pages
Those who ponder the value of thick yellow books thrown in front of their doors should recognize that the Yellow Pages have been a great business. Judge Harold Greene’s Consent Decree (1982) that broke up AT&T noted, “All parties concede that the Yellow Pages currently earn supra-competitive profits.”[1] In the divestiture of AT&T, Judge Greene [...]
Tagged: Yellow Pages
telephone directory advertising data
Using publicly available telephone industry reports, I’ve constructed a U.S. Yellow Pages (telephone directory) advertising expenditure series extending from 1920 to 2007. Directory advertising (meaning printed Yellow Pages telephone directory advertising[1]) is an early example of a communications business generating additional revenue from data it collects. The directory advertising data also offers a view into [...]
Tagged: Yellow Pages