time watching television continues to grow
Average television watching time per U.S. adult grew from 16 hours per week in 1995 to 20 hours per week in 2009. From 2003 to 2009, television watching time increased 9%.[1] Television watching time accounts for about half of total personal discretionary time and far exceed time spent on the web.[2] Not surprisingly, new [...]
Tagged: time use, video
spending time
The proposed U.S. federal government budget for 2009 cuts funding for the American Time Use Survey. The survey program costs $6 million per year to administer for its full sample design. That seems to me to be a small amount to spend for high-quality, publicly available data very relevant for understanding value generation in the [...]
Tagged: time use
television serves couch potatoes
Most television watching is best modeled as a two-stage decision process. First, a person decides to watch television. That means the person sits on a couch and stares vacantly at a large screen a few yards away. Then the person decides what to watch. That means choosing among current, salient video programming offerings. These two [...]
Tagged: advertising, time use