video searching and ad targeting

Searching video is notoriously difficult. That implies a scaling problem for a large video repository like YouTube. Given relatively fixed amounts of video tagging and category information, more videos imply relatively less information for searching among videos and targeting ads to videos.

YouTube's announcement of new APIs for external use of the YouTube video platform points to better information for video search and ad targeting. Videos uploaded and played through a third-party site are segmented by the specific third-party site. Third-party sites also have differentiated text correlated with the content of associated videos. This additional information allows better video search and better video ad targeting compared to what's possible for videos uploaded and viewed on the YouTube site.

Online video services have many different niches. Decentralizing video uploading and playing provides a more scalable business for YouTube.

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custom regulatory searches

To help persons find information about communication regulations around the globe, I've set up a Google custom search that covers about 380 websites of national communications regulators, government websites, and intergovernmental organizations. These websites are not all in a common language, some are not limited to communications regulation, and some relevant websites may be missing. Nonetheless, this search might be a useful starting point for pulling up some information about regulatory approaches to particular problems.

I've also set up a search covering U.S. state regulatory commissions and associations of state regulators. Many persons outside the U.S., and some within the U.S., do not realize that state commissions play major roles in communication regulation in the U.S. Regulatory geography and jurisdiction are important issues that deserve more serious attention than they typically receive.

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