Hair Cuttery Radio points to future of media
Hair Cuttery Radio is the musical equivalent of airlines’ in-flight magazines. Expect more of such media in the future.
Tagged: advertising
a creative revolution in advertising
In the early 1950s, William Bernbach responded with greater advertising creativity to increasing competition for attention.
Tagged: advertising
media business model innovation
In this time of media industry turmoil, Gertrude Berg’s long and successful media career highlights a variety of possible business models. Berg began her career in 1929 with a fifteen-minute radio show, The Rise of the Goldbergs. She wrote this show and also starred in it. By 1931 she was earning $2,000 a week from the [...]
Tagged: advertising
yellow book maintains size, 2010 to 2011
After 33% shrinkage in yellow pages in the yellow book telephone number advertising directory from 2009 to 2010, the 2011 yellow book surprisingly is the same size as the 2010 yellow book. Here are the statistics for 2009-2011 yellow book size comparisons. The 2011 yellow books showed up at my apartment building entryway on December [...]
Tagged: advertising, Yellow Pages
selling via the title page
Technological change in book production occurred much faster than stylistic change. Gutenberg began printing Bibles with his movable-type printing press about 1455. Many others quickly got into the printing business. Across the second half of the fifteenth century, the books that they printed looked a lot like manuscripts of that time. Print fonts imitated hand-written [...]
Tagged: advertising
newspaper advertising revenue estimates
While newspapers clearly are suffering economically, different sources of newspaper advertising statistics show different extents of decline. The Newspaper Association of America (NAA) website reports a 27.94% year-on-year decline in newspaper advertising revenue for the third quarter of 2009 (2009 Q3). Data from the U.S. Census Bureau’s Quarterly Services Survey indicate a 14% year-on-year [...]
Tagged: advertising, newspapers
opt-in for Yellow Pages print directory distribution?
Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory. Many persons not interested in receiving a print directory probably don’t bother to opt out. The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An [...]
Tagged: advertising, Yellow Pages
invented brands and virtual goods
So you’re gonna replace Windows with an Apple? If you proposed doing that a century ago, you would be directed to a lunatic asylum. Prior to the late nineteenth century, the names of most goods used conventional representations: the producer’s name, a location, a conventional, generic description of the good (“Lea and Perrins’s Worcestershire Sauce”). [...]
Tagged: advertising, content
Great Depression concentrated newspaper advertising expenditure
The Great Depression that began late in 1929 and extended through the early 1930s had a major effect on U.S. newspaper advertising expenditure. U.S national advertisers spent less on newspaper advertising in 1938 than in 1919. In 1938, spending of national advertisers in newspapers was only 57% of the corresponding advertising spending in 1929. [...]
Tagged: advertising, newspapers
informational insights from everyday decision-making
Persons tend to prefer what is familiar. Political candidates, for example, heavily advertise themselves with signs and bumper stickers that typically include just the candidate’s name and office sought. While voters find this same information on the ballot when they go to vote, repeated exposure to a candidate’s name evidently induces voters to prefer that [...]
Tagged: advertising