small-business advertising is big
With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels. U.S. businesses with less than $1 million business receipts had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a [...]
Tagged: advertising, Yellow Pages
new-media advertising
While new media tends to be associated with delusions of an effortless, viral-promotional road to success, small, information-sector firms in the U.S. on average have relatively high advertising expenses. In 2005, small corporations (corporations with business receipts under $1 million) and nonfarm sole proprietorships had advertising expenses amounting to 1.4% and 1.2% of business receipts, [...]
Tagged: advertising
COB-33: bureaucratic recordkeeping
Recordkeeping is a core bureaucratic function. A recent scientific article, while cowardly eschewing the term bureaucracy, described these findings from economic experiments investigating recordkeeping: Recordkeeping improves memory of past interactions in a complex exchange environment, which promotes reputation formation and decision coordination. Economies with recordkeeping exhibit a beneficially altered economic history where the risks of [...]
intimation
A conversation partitions a table. A girl stares into her brew. A mother frets about her daughter drinking and not wearing makeup. I know how babies are made and unmade. Sign language is beautiful and invincible. Every word moves hands and fingers and sometimes eyebrows and lips, too. Reason is cultivated like flowers in a [...]
revenue diversification: the example of movie theaters
Movie (motion picture) theaters are not just in the business of showing movies. In the U.S. in 2007, 29% of movie theater revenue came from food and beverage sales (concession sales). Another 6% of revenue came from advertising services, rental of retail space, revenue from coin-operated games and rides, and other revenue.[1] Shares of concession [...]
Tagged: movies
subliminal messages in video
Images not consciously perceived can affect behavior. A recent experiment showed that subliminally presented happy faces caused thirsty participants to pour more of a beverage and to consume more. Happy faces also increased participants willingness to pay for the beverage. Angry faces presented subliminally had the opposite effects. The effects were not just statistically significant [...]
Tagged: video
ode for Frank O'Hara
Dead beat John John has been killed! I was sleeping with Nancy and struggling with coming without that rushing well, you know how it tingles but getting her pregnant was not something that I wanted to spend my life paying for and I love you really more than I ever did anyone but thinking it [...]
the Internet's challenge to Yellow Pages
Those who ponder the value of thick yellow books thrown in front of their doors should recognize that the Yellow Pages have been a great business. Judge Harold Greene’s Consent Decree (1982) that broke up AT&T noted, “All parties concede that the Yellow Pages currently earn supra-competitive profits.”[1] In the divestiture of AT&T, Judge Greene [...]
Tagged: Yellow Pages