http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/ a journal of whimsy and hope Thu, 09 Feb 2012 01:58:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1345 Douglas Galbi Thu, 01 Oct 2009 01:50:48 +0000 http://purplemotes.net/?p=1191#comment-1345 Sorry, the Coen data are not available on a quarterly basis. Sorry, the Coen data are not available on a quarterly basis.

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1344 Francesco Turino Wed, 30 Sep 2009 13:35:55 +0000 http://purplemotes.net/?p=1191#comment-1344 Hi do you know if there is available a quarterly series for advertising expenditures? I was working on a paper on advertising and real business cycle fluctuation, and we use data taken from Ad summary, but the series is not complete... I mean, it accounts for 30-40% of Coen's total advertising expenditures. Please, let me know thanks in advance Francesco Hi
do you know if there is available a quarterly series for
advertising expenditures?
I was working on a paper on advertising and real business cycle fluctuation, and we use data taken from Ad summary, but the series is not complete… I mean, it accounts for 30-40% of Coen’s total advertising expenditures.
Please, let me know
thanks in advance
Francesco

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1343 Douglas Galbi Fri, 12 Jun 2009 03:38:23 +0000 http://purplemotes.net/?p=1191#comment-1343 Specific figures for advertising for 2008 from the Census's Bureau's Services Survey are not yet available. But by looking at revenue by class of customer in the <a href="http://www.census.gov/services/index.html" rel="nofollow">quarterly services survey</a>, you can get a sense of some advertising trends through Q1 2009. See also <a href="http://www.magnaglobal.com/docs/Coen%20Insider%27s%20Report%20December%202008.pdf" rel="nofollow">Coen's estimates for 2008</a>. Specific figures for advertising for 2008 from the Census’s Bureau’s Services Survey are not yet available. But by looking at revenue by class of customer in the quarterly services survey, you can get a sense of some advertising trends through Q1 2009. See also Coen’s estimates for 2008.

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1342 Bill Fellows Wed, 10 Jun 2009 21:53:38 +0000 http://purplemotes.net/?p=1191#comment-1342 Are advertising expenditure data available for 2008? Are advertising expenditure data available for 2008?

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1341 Douglas Galbi Fri, 27 Feb 2009 00:24:54 +0000 http://purplemotes.net/?p=1191#comment-1341 For the Census-based data for 2007, the "other" advertising category is the sum of "Motion Picture and Video Exhibition / Advertising services" ($217 million) plus "All other advertising" [Includes NAICS 54187 (Advertising material distribution services) and NAICS 54189 (Other services related to advertising)] ($14,856 million), scaled up by the advertising services markup (19%). You can see this and similar calculations in the <a href="http://galbithink.org/advertising-revenue-1998-2007.xls" rel="nofollow">Excel spreadsheet</a>. I don't know what the "other" (miscellaneous) category includes in the Coen time series. As I mentioned above, the difference for other/miscellaneous between the Census and Coen figures is large. For the Census-based data for 2007, the “other” advertising category is the sum of “Motion Picture and Video Exhibition / Advertising services” ($217 million) plus “All other advertising” [Includes NAICS 54187 (Advertising material distribution services) and NAICS 54189 (Other services related to advertising)] ($14,856 million), scaled up by the advertising services markup (19%). You can see this and similar calculations in the Excel spreadsheet. I don’t know what the “other” (miscellaneous) category includes in the Coen time series. As I mentioned above, the difference for other/miscellaneous between the Census and Coen figures is large.

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1340 Ryan J Thu, 26 Feb 2009 12:52:15 +0000 http://purplemotes.net/?p=1191#comment-1340 What would be included in "miscellaneous advertising"? What would be included in “miscellaneous advertising”?

]]> http://purplemotes.net/2009/02/16/us-advertising-expenditure-1998-2007/#comment-1339 Mariana Oliveira Fri, 20 Feb 2009 18:39:41 +0000 http://purplemotes.net/?p=1191#comment-1339 I really missed data telling how percentage every media get, for instance how online media are "stealing" traditional advertising spaces. I really missed data telling how percentage every media get, for instance how online media are “stealing” traditional advertising spaces.

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