Comments on: U.S. advertising expenditure data

By: Douglas Galbi

Douglas Galbi — Sat, 18 Dec 2010 14:08:47 +0000

Here's some more comparative analysis of newspaper advertising statistics.

By: Douglas Galbi

Douglas Galbi — Sat, 18 Dec 2010 14:04:45 +0000

The Coen newspaper category appears to include only print newspapers' print advertising. The categories in the advertising summary table are mutually exclusive. The full Coen structured dataset includes a complicated set of categories and aggregation schemes.

By: Melissa

Melissa — Fri, 17 Dec 2010 17:58:29 +0000

Hi there,

Thanks for this helpful data! One question: are the categories mutually exclusive? I.e. does the “newspaper” category include internet-based newspapers? Or are those captured entirely by the “Internet” category?

Thanks!

By: Douglas Galbi

Douglas Galbi — Thu, 19 Aug 2010 23:56:47 +0000

On Coen’s sources, see
http://purplemotes.net/2009/05/10/robert-j-coen-advertising-data-hero/

For comparison of Coen’s figures with some government-generated data, see
http://purplemotes.net/2009/05/10/alternate-estimates-of-us-advertising-expenditure/

By: Tina

Tina — Thu, 19 Aug 2010 14:46:47 +0000

Thank you for these helpful data. However, it does not say anything about Coen’s methodology. Is he doing surveys? Do you know how he actually generates his data?
Best regards!

By: Douglas Galbi

Douglas Galbi — Tue, 01 Dec 2009 01:01:12 +0000

Thanks for the comment. I've corrected the 1911 figure: it is 1,010. Also, I added some online advertising figures from the Service Annual Survey to the internet sheet.

By: Jerry Neumann

Jerry Neumann — Sun, 29 Nov 2009 01:48:39 +0000

Thanks so much for doing this. Saves a ton of work.

One nit: the 1911 number on the summary sheet seems to be missing a zero.

On the internet numbers: Coen seems close to the TNS numbers. I’ve been told these are display ad only numbers. The IAB is IAB number is display, search, email, lead generation and classifieds. I think you’re right, though, that changing these would mean decreasing something else. (The IAB, like the NAA, is also not necessarily the most objective source.)

By: Shawn Sackett

Shawn Sackett — Wed, 23 Sep 2009 03:26:06 +0000

Thank you SO much for making this available. I have been scouring the internet for this. You broke everything down into sections, which serves my purposes perfectly.

Thankyouthankyouthankyou.

By: Karen McGrane

Karen McGrane — Mon, 23 Feb 2009 21:27:57 +0000

I have been searching around for a while trying to find comparison data across channel. This is exactly what I have been looking for — and more. Thanks very much to you and Robert Coen for providing.

By: David Simmons

David Simmons — Thu, 27 Nov 2008 20:36:36 +0000

This is an incredibly helpful and valuable project to make available to all of us who work, study, and live in the media and advertising business. Thank you for your time and dedication put into compiling this data. Special thanks as well to extraordinary work of Robert Coen.