three business visions
In Sense in Communications, I distinguished among three models of communication: information transfer, story-telling, and presence. These models of communication directly relate to business visions. Information transfer is central to Google’s mission: "to organize the world's information and make it universally accessible and useful." Story-telling is at the heart of the television and film entertainment business. Presence has been an implicit aspect of some successful telephone company promotions, e.g. “reach out and touch someone,” “the friends and family plan.” Communications companies lacking vision might benefit from thinking more about communication.
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[...] As an FCC bureaucrat, I'm intrigued by a recent discovery about the spineless gene. I'm trying to understand better the demand for communications services, particularly across sensory modes. A leading researcher on the spineless gene in fruit flies explained: "Spineless plays a key role in the antenna and maxillary palp, the two major olfactory organs of the fly," said Ian Duncan. "It's also important in mechanosensory bristles and in the taste receptors of the legs, wings, and mouth parts. There has been a sensory theme to the gene, and now we learn from Claude's work that it plays a key role in color vision." [...]
[...] The design of text and the design of the human body disadvantage text messaging for presence-oriented, personal communication. Experts in the field assure me that their teen-aged daughters find great value in text messaging among their friends, value that voice communication does not provide. I respect this expertise. The research discussed above, however, at least indicates the importance of considering carefully how text messaging creates value relative to voice communication. [...]
[...] That may well be true in business situations. But communication is not just about information transfer, and non-business communications is a huge field of value. [...]